It is known that the sales process within the construction industry involves great commercial effort, either because the customer opts for the most economic product without assessing the quality, because your competition has been more agile, or the industry does not grow at the desired pace, etc.
This situation is changing due to the digitization process that the construction market is undergoing, this being the BIM methodology, a new way in the processes of prescription and sales.
BIM, unlike CAD, provides greater transparency and coordination in the design and execution phases of a project, because the information that is included in the BIM model must be accessible to most of the participating professionals. And this is precisely done to improve the construction process and logistics, the main objective being to avoid errors and cost overruns.
The transparency in the information of a BIM work model is one of the cornerstones, not only for the efficiency it brings, but also because this technology is supported in public project tenders, highlighting the DIRECTIVE 2014/24 / EU of the European Parliament and Council, of February 26, 2014, on public procurement and repealing Directive 2004/18 / EC and the second in Law 9/2017, of November 8, Public Sector Contracts, by which are transposed to the Spanish legal system the Directives of the European Parliament and Council 2014/23 / EU and 2014/24 / EU, of February 26, 2014.
Article 22.4 of Directive 2014/24 / EU states that: “For public works contracts and project competitions, Member States may require the use of specific electronic tools, such as electronic building design tools or similar tools (alluding to to the use of BIM tools)
In point 6 of the Fifteenth Additional Provision, of Law 9/2017 on: “Rules relating to the means of communication that can be used in the procedures regulated in this Law”, clearly states on BIM in particular “For public works contracts, of concession of works, services and project competitions, and in mixed contracts that combine elements of the same, the contracting bodies may demand the use of specific electronic tools, such as tools for digital modeling of construction information (BIM ) or similar tools. In such cases, they shall offer alternative means of access as provided in section 7 of this Additional Provision until such time as said tools are generally available to economic operators.
These regulations promote transparency for the sector and cost savings for the public treasury, since the information and the quality of this will allow to know: who has participated in the construction process? How has the work been executed, its phases, logistics and process? How and when should maintenance be performed? What are the effective costs of the project and its maintenance? and What products or materials make up the project? among other data objetvices.
The importance of specification in BIM.
Without analyzing the quality of a BIM object or BIM libraries (a subject that is no less important due to its technical and legal repercussions), we can say that when you decide to bet on a product and incorporate it (Specify it) into a BIM project, it generates an electronic trace and if a change should happen afterwards (a product is changed for a different or cheaper one) the change is easily tracked alongside who is responsible for that action.
The choice of a product on site by the property or the client, after orientation of the professional (Architect, engineer, surveyor, etc.) is, from a legal point of view, a causal requirement; as it is his consent and will that indicates what product will be placed or not in a project. If that will is not complied with, there is a breach of contract by whoever provokes it, and the responsibility for the change being attributable and this is susceptible for legal action.
Who exchanges one product for another in a BIM environment, and detects or simply notifies it, must justify why he or she has made that decision, since it can not be changed at random, neither by mistake nor by cost criteria. A change in product is like a digital photo of that action.
Knowing that a change of product is easily detected and that this causes consequences, we can say that the manufacturing companies that have opted for specifying their product libraries in BIM projects will obtain a greater reliability of what will be their brand, compared to others, that theirs is chosen for purchase.
The commercial success that comes with the appearance of a brand in the memory of the project. This will be determined by the commercial strategy of the manufacturer or distributor when betting on a specification service with added value, BIM being the differential factor.